undifferentiated marketing strategy

undifferentiated marketing strategy
/ʌndɪfəˌrənʃieɪtɪd 'mɑ:kɪtɪŋ ˌstrætədʒi/ noun
a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market.

Marketing dictionary in english. 2015.

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